our philosophy

we are passionate about providing the cleanest selection of sunless tanning products that deliver the best results. our non-toxic, nourishing formulations are intended to seamlessly integrate into your skincare regime and give you your healthiest and most natural looking color yet.

cleaner products, better results

our goal is for you to feel good about every ingredient you are putting on your body when using our products. our formulas are developed from simple, high quality, and efficacious ingredients. we avoid all of the scientifically proven and controversial toxins, sensitizers and irritants, which includes synthetic fragrances, essential oils, synthetic colors, drying alcohols, parabens, silicones & PEG’s - ingredients found in almost all other sunless tanners. these specific ingredients are known for irritating and drying out skin. we instead opt for a hydrating blend of vitamin rich ingredients and the highest quality natural tanning actives because we believe that nourishing the skin results in the most natural and longest lasting color.

our commitment to sustainability

it is our responsibility as a brand to put sustainability at the forefront of what we do. our tubes are made with 37% post-consumer recycled (PCR) materials. our product boxes are FSC certified, made of 100% post consumer waste materials and are 100% recyclable. we then ship to you in zero-waste, reusable boox boxes that reduce environmental impact by 70% when compared to single use shipping boxes. we also provide our domestic based (u.s) customers with a recycling program to ensure our customers can easily and correctly recycle their empty packaging.

in light of all that we are currently doing, we will always be looking for new ways to further reduce our impact on the environment.

beauty that gives back

for every purchase made through our website, we will donate $1 to sea legacy, a non profit organization on a mission to create healthy and abundant oceans.